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Innisfree is a brand exuding naturalism that shares the benefits of nature from the pristine island of Jeju that provides vibrant beauty and pursues an eco-friendly green guiding principle to preserve the balance of nature.
The five promises of Innisfree are: 1. Pursuit of radiant health and beauty with natural and reliable ingredients. 2. Pursuit of ethical consumption by offering various quality products at affordable prices. 3. Promoting an eco-friendly green design with the benefits of nature. 4. Practicing eco-friendly green life to preserve nature. 5. Sharing sensuous experiences by capturing the diverse essences of nature.